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October 19, 2007
Extreme makeover in Davis

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The Purebeauty store in Davis is set to unveil a total makeover of its Oakshade Plaza location, 2191 Cowell Road, on Saturday. And, according to folks in the know, the transformation is phenomenal.

Now, who among us doesn't need a little pampering these days? (I know I do!) And this revamped store is supposed to be the utmost in indulgence.

The refurbishing includes salon stations for hair coloring, cutting and styling as well as a skin-care room. And the retail area will offer new product lines for both skin and hair.

Purebeauty is most proud of something called Beauty Metrix, a computer-based, personalized skin-and-hair analysis system. Want a consultation? Well, you'll find out your skin-oil levels and whether your skin is properly hydrated, which is soooo important in our local environment.

The computer will spit out an "unbiased" recommendation for either skin-care or hair-care products. Pick what you think you need.

Saturday's grand opening is an all-day affair with the following amenities:

* Hot-tool styling techniques (flat irons, blow dryers)
* Skin and hair consultations
* Hair-extension demos
* Color consultations

Customers will receive 20 percent off the price of all purchases Saturday only. Some of the Purebeauty lines include: Pureology, Murad, Bliss, Matrix, TIGI, OPI, Dermalogica and Paula Dorf. For more info: (530) 753-9123.

If you go, post a comment about it. I've got basketball!

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