Things to do in Sacramento and Beyond

The Bee's guide to events, activities, arts and entertainment

October 19, 2007
Extreme makeover in Davis


The Purebeauty store in Davis is set to unveil a total makeover of its Oakshade Plaza location, 2191 Cowell Road, on Saturday. And, according to folks in the know, the transformation is phenomenal.

Now, who among us doesn't need a little pampering these days? (I know I do!) And this revamped store is supposed to be the utmost in indulgence.

The refurbishing includes salon stations for hair coloring, cutting and styling as well as a skin-care room. And the retail area will offer new product lines for both skin and hair.

Purebeauty is most proud of something called Beauty Metrix, a computer-based, personalized skin-and-hair analysis system. Want a consultation? Well, you'll find out your skin-oil levels and whether your skin is properly hydrated, which is soooo important in our local environment.

The computer will spit out an "unbiased" recommendation for either skin-care or hair-care products. Pick what you think you need.

Saturday's grand opening is an all-day affair with the following amenities:

* Hot-tool styling techniques (flat irons, blow dryers)
* Skin and hair consultations
* Hair-extension demos
* Color consultations

Customers will receive 20 percent off the price of all purchases Saturday only. Some of the Purebeauty lines include: Pureology, Murad, Bliss, Matrix, TIGI, OPI, Dermalogica and Paula Dorf. For more info: (530) 753-9123.

If you go, post a comment about it. I've got basketball!

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