Things to do in Sacramento and Beyond

The Bee's guide to events, activities, arts and entertainment


October 12, 2007
Mark S. Allen: Confirmed 'Blurb Whore'

allenblurbwhore

My, my. We should be so proud here in Sacramento. A recent Washington Post story on "blurb whore" movie reviewers devoted two whole paragraphs to "Good Day Sacramento's" own Mark S. Allen. Allen, as you may know, has apparently never met a studio movie (or a free junket to L.A., New York or London) he didn't like.

Paul Farhi of The Post writes:

There are, in fact, nearly 200 stations across the country affiliated with CBS, and many have their own on-air movie reviewers. Among them is Mark S. Allen, who co-hosts the local morning show on KOVR-TV in Sacramento, which is owned by CBS. But you wouldn't know that from movie ads that carry Allen's frequent raves. ...

Since he also works for Sacramento's KMAX-TV, which carries programming from the CW network, Allen might be credited as a "CW" reviewer. Sometimes he's a two-fer. Newspaper ads for the recent Disney bomb "Underdog" carried Allen's comment - "See this movie. Do not fail" - and listed him as a critic for "CW/CBS Stations." Which is true, but only sort of.

Now, we've known about this for years. But it's nice to see MSA get, uh, recognition for his "blurb whoring" on a national scale.

Actually, it's not the first time. Allen, it seems, is renown for his blurbability. Both eFilmCritic.com and Flak magazine have touted MSA's ability to kiss up to the studios.

Not only that, but the industry trade publication Variety reported in 2001 that when the watchdog group Citizens for Truth in Movie Advertising filed suit in Los Angeles Superior Court against movie studios, charging false advertising, Allen was one of the reviewers cited as being a blurb offender. The Variety of July 15, 2001 says:

The complaints, filed in L.A. Superior Court by four individuals and a group called Citizens for Truth in Movie Advertising, allege the ads failed to disclose that some reviewers quoted had some or all of their expenses, including airfare, meals and hotels, paid for by the studios.

The complaint names Maria Salas (Telemundo/Gems Television), Jim Ferguson (The Dish Network), Jeff Craig (Sixty Second Preview), Mark S. Allen (KMAX-TV, Sacramento), Ron Brewington (American Urban Radio Network) and Earl Dittman (Wireless magazine) as examples of reviewers frequently quoted in newspaper and TV ads. The six are not defendants in the suit.

So, something to keep in mind when MSA tells us to "run, not walk" to the latest "feel-good hit!"

About Comments

Reader comments on Sacbee.com are the opinions of the writer, not The Sacramento Bee. If you see an objectionable comment, click the "report abuse" button below it. We will delete comments containing inappropriate links, obscenities, hate speech, and personal attacks. Flagrant or repeat violators will be banned. See more about comments here.

What You Should Know About Comments on Sacbee.com

Sacbee.com is happy to provide a forum for reader interaction, discussion, feedback and reaction to our stories. However, we reserve the right to delete inappropriate comments or ban users who can't play nice. (See our full terms of service here.)

Here are some rules of the road:

• Keep your comments civil. Don't insult one another or the subjects of our articles. If you think a comment violates our guidelines click the "report abuse" button to notify the moderators. Responding to the comment will only encourage bad behavior.

• Don't use profanities, vulgarities or hate speech. This is a general interest news site. Sometimes, there are children present. Don't say anything in a way you wouldn't want your own child to hear.

• Do not attack other users; focus your comments on issues, not individuals.

• Stay on topic. Only post comments relevant to the article at hand. If you want to discuss an issue with a specific user, click on his profile name and send him a direct message.

• Do not copy and paste outside material into the comment box.

• Don't repeat the same comment over and over. We heard you the first time.

• Do not use the commenting system for advertising. That's spam and it isn't allowed.

• Don't use all capital letters. That's akin to yelling and not appreciated by the audience.

You should also know that The Sacramento Bee does not screen comments before they are posted. You are more likely to see inappropriate comments before our staff does, so we ask that you click the "report abuse" button to submit those comments for moderator review. You also may notify us via email at feedback@sacbee.com. Note the headline on which the comment is made and tell us the profile name of the user who made the comment. Remember, comment moderation is subjective. You may find some material objectionable that we won't and vice versa.

If you submit a comment, the user name of your account will appear along with it. Users cannot remove their own comments once they have submitted them, but you may ask our staff to retract one of your comments by sending an email to feedback@sacbee.com. Again, make sure you note the headline on which the comment is made and tell us your profile name.

hide comments

On October 14, The Sacramento Bee will temporarily remove commenting from sacbee.com. While we design the upgrade, we encourage you to tell us what you like and don't like about commenting on sacbee.com and other websites. We've heard from hundreds of you already and we're listening. Please continue to add your thoughts and questions here. We also encourage you to write Letters to the Editor on this and other topics.



Categories


October 2013

Sun Mon Tue Wed Thu Fri Sat
    1 2 3 4 5
6 7 8 9 10 11 12
13 14 15 16 17 18 19
20 21 22 23 24 25 26
27 28 29 30 31    

Monthly Archives