It's official: Tom Sullivan has gone all New York on us.
The popular KFBK (1530 AM) talk radio host confirmed what The Bee reported on Sept. 20 - he will be co-hosting a morning show on the fledgling Fox Business Network, beginning Oct. 15.
"It's all business, all the time, but it's not going to be like CNBC," Sullivan says, announcing his intentions today on KFBK's afternoon news.
"CNBC had it all to themselves. And they talked to the bankers and the brokers. But there's 99 percent of the people out there who want to know what to do with their money, that don't get the information. So we're going to do a lot differently on the Fox Business Network."
The show, as yet unnamed, will air from 7-9 a.m. (Pacific) and will focus on the stock market and personal finance, he adds.
He says the new show eventually will be syndicated, meaning "you'll start hearing calls coming in from all around the country."
After the weekday TV show concludes, Sullivan says he will do his noon-to-3 p.m. radio show for KFBK from a studio in the same New York building.
Sullivan has been on vacation for two weeks. He will be back on the KFBK airwaves Monday.