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November 2, 2007
Another Channel 13 reporter is leaving


This time, it's Serene Branson (pictured), who will be departing Sacramento's CBS affiliate after the November sweeps.

Branson, who has been at Channel 13 for two years, has told news director Steve Charlier that she will head to Los Angeles to try her hand in the nation's No. 2 market. She already has some freelance stories lined up for KCBS.

"(Los Angeles) has always been my goal," says Branson, who grew up in Southern California and attended UCLA. "I worked in Palm Springs and Santa Barbara to get my feet wet. When the opportunity presented itself up here in Sacramento, people told me that Sacramento is a great news market and that people in L.A. will take you seriously from Sacramento.

"I came up here and was very honest with Steve from the start that I was hoping to use Sacramento as a stepping stone, for lack of a better term."

Charlier says "we encouraged Serene to grow and spread her wings from here. I hope it works out for her. She's got a good opportunity at KCBS."

Branson's departure comes a week after Bridget Cannata left the station for personal reasons.

"The one thing we tell our reporters, especially as we brought people in to rebuild the station, is that we're a large company and we want to help our reporters stay within the company and go to a bigger market. That's a sign we're doing our job," Charlier says.

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