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November 30, 2007
Sweeps results are in for local TV news

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From left: Channel 3's Lois Hart and Dave Walker, Channel 13's Sam Shane, News10's Cristina Mendonsa, Fox40's Thomas Drayton

There were no big surprises in the local TV news November sweeps, the much-hyped period when stations gauge audience to set advertising rates.

It was another dominating ratings book for Channel 3, especially on the 5 and 6 p.m. newscasts. But the late news, considered the "signature" broadcast for stations, has become quite competitive, with channels 3 and 13 battling it out.

(Quick refresher for below: Ratings chart the percentage of all homes with television; shares measure the number of TV sets turned on at a particular time. Remember, people, this will be on the quiz.)

At 5 and 6 p.m., there's no contest: KCRA pulled in a 9.7 rating and a 20 share at 5 p.m., more than tripling the rating of its nearest competitor. (Channel 13 had a 3.0 rating and 6 share; News10 had a 2.9 rating and 6 share.) Then, at 6 p.m., Channel 3 had an 8.6 rating and 15 share, while News10 was a distant second at 3.5 and 6.

For the late news, Channel 13 had the highest rating, with 5.8 (10 share) for its hour-long 10 p.m. broadcast. That figure edged Channel 3, which had a 5.7 rating (13 share) for its half-hour newscast at 11 p.m.

(It is at this point that, as inevitably as Punxsutawney Phil will pop out to check his shadow on Groundhog Day, Channel 3 suits will say you can't compare late newscasts at different hours, and Channel 13 honchos will counter that, oh, yes you can.)

Anyway, at 10 p.m., Channel 13's number easily beat head-to-head rivals Fox40 (3.3 and 6) and My58TV (1.9 and 3). At 11 p.m., News10 (5.2 rating, 12 share) is catching up to Channel 3.

Not much change in the morning news, as Channel 3's local progam and the "Today" show beat Channel 31's "Good Day Sacramento" in nearly all the hours.

The results were not as good for My58TV's new 7 to 9 a.m. morning show, using Channel 3 talent. It garnered only a 0.5 rating and 2 share in the 7 a.m. hour and 0.7 and 2 at 8 a.m. Those numbers are about the same as those of deposed radio talkers "Armstrong & Getty" when they broadcast a simulcast of their radio show.

Fox40's two-hour morning newscast failed to break the 1.0 rating mark, even thought it has significantly beefed up its newscast.

And, finally, Sacramentans still like Dave & Lois more than Alex Trebek: Channel 3's 6:30 p.m. news (6.9 rating, 12 share) with Walker and Hart beat "Jeopardy!" (5.5, 9).

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