My58TV's morning show, the ratings-challenged 7-9 a.m. continuation of the popular "KCRA 3 Reports" earlier in the morning, will add a 6 a.m. hour starting Monday.
Actually, it will be a simulcast of the 6 a.m. hour of Channel 3's show, featuring anchors Walt Gray and Deirdre Fitzpatrick. So, essentially, the same show will air on channels 3 and 4 (on most cable systems). At 7 a.m., when Channel 3 switches to the "Today" show, My58TV viewers will continue to get the pairing of Fitzpatrick and Chris Riva.
On My58TV, the simulcast will replace paid programming at 6 a.m. and the reruns of the sitcom "Still Standing" at 6:30. Jami Gertz fans, no doubt, will mourn its loss.
KCRA is hoping that there will be viewer carryover from the 6 a.m. hour to improve My58TV's morning ratings.
In the November ratings sweeps, Channel 3's "KCRA Reports" easily beat Channel 31's "Good Day Sacramento" and "News10 Good Morning" in the 6 a.m. hour.
But, at 7 a.m., the ratings showed that Channel 3's viewers did not migrate to My58TV, which finished last with an 0.5 rating. ("Today" had the highest rating at that hour, easily beating "Good Day Sacramento, 4.2 to 2.7.) At 8 a.m., My58TV did a little better, beating Fox40's "Andy Griffith" rerun (0.7 to 0.4).