When you log on to the brand spankin' new My925radio (nee, Y92.5 FM) - which went live this morning - up pops the home page asking listeners/users to give personal information and also provide a list of their Top 5 songs.
It's obvious that the newly all-automated KGBY is going for the whole interactive, Web 2.0 thing. OK, fine.
Then, we clicked on the "Listen Live" link, and here are some of the songs that My925radio claims to be "my life, my music":
* They play: Foo Fighters' "Learn to Fly," a Top 100 hit from 1999.
We say: Hmm. Maybe the station is trying to challenge 98 Rock, after all.
* They play: Joey Scarbury's "Theme From 'Greatest American Hero'," which went to No. 2 on the pop charts in 1981.
We say: Whoa. What a head-spinning transition. Maybe the station is trying to go even lighter than former rival Mix 96.
* They play: Deep Blue Something's "Breakfast at Tiffany's," a Top 5 hit in 1995.
We say: OK. We're back on safer pop-rock footing. Sounds like our local "Jack" station.
* They play: Thompson Twins' "Hold Me Now," a hit from 1983.
We say: So, we go reeling back to bad-haircut '80s electronica pop. Kind of a "new" oldies vibe.
* They play: Gavin DeGraw's "I Don't Want to Be," a Top 10 hit in 2004 that was the theme song for the teen TV drama "One Tree Hill."
We say: Got to appeal to that teenage girl demographic, you know.
Our conclusion: Basically, the station is all over the musical map. There are no DJs, and the automated woman's voice that says the artist and the song title sounds uncannily like the woman who gives the time of day on the telephone.