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December 24, 2007
My92.5 goes live Wednesday

Say goodbye to Christmas music by this man:

OBIT COMO.jpg

And, come Wednesday, say hello to these gnarly dudes:

redhot.jpg

This is going to be a shock to the ears of some radio listeners.

For those of you who missed the story: On Wednesday morning, Y92.5 FM (KGBY) switches formats and becomes My92.5, and the frequency will be rocking. No, make that rawwwwkkkin'!

Dude, the station that has been playing sappy Christmas music all month will switch to a "Rock/Alternative Hits" format sans live DJs. Move over Perry Como (pictured above) and Bing Crosby; here comes Def Leppard and the Red Hot Chili Peppers (also pictured).

AllAccess.com, the radio industry publication, got the inside scoop on the format change. Here's an excerpt from its story:

"The target audience is adults 30-49, college grads, homeowners and families. The station should attract a 55/45 female-to-male ratio, with a core target being a 39-year-old female.

"The buzzwords used in the format tutorial depict a station that's heavy on music and viral listener-interaction, described as "SACRAMENTO'S 'mypod.' Listeners are supposed to drive the programming, and there will be no 'big name talent' hosting 'shows.'

"The station will be jockless for the first 60-90 days and the document hinted that there may not be a need for any air talent at all. On the other hand, there will be heavy Web-interactivity, emphasizing lifestyle and the creation of a MySpace social networking section. Listeners will be encouraged to interface on
Web site photos, videos, music programming ideas and online contesting.

"A strong emphasis was placed on what will not be on the station: 'no cutesy sweepers .... no corny jingles ... no hype, swooshes or bells and whistles' and, of course 'no talent initially.'

"The artists listed in the station's typical playlists range from the late '80s to late '90s; the most recent of the tracks listed was released in 2000. The artists were either Rock, Pop or Alternative-based, ranging from No Doubt and Santana to Red Hot Chilli Peppers and Def Leppard."

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