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December 17, 2007
Project Blue Canyon Runway: Rating the TV news snow fashion

21Q's resident fashion expert, Leigh Grogan, is away for awhile. So it's left to me, your trusty media correspondent, to gamely take over and review both the coverage and the fashion choices presented by local TV news reporters strutting their stuff on the hoary foothills of Blue Canyon.

First, the coverage. Uh, nothing too scintillating to report here. It's the usual "Gee whiz - it's snowing and it's cold" report. We get the same old shots of motorists putting on chains. (Hey, in these times of dwindling newsroom resources, why not just rerun the old footage?)

Anyhoo, enough about the breathless reporting. Let's get to the really important they looked.

We start with News10's resident Zoolander, Dave Marquis:


A bold choice, Dave, going hatless. Such a dedicated follower of fashion is Dave that he risks hypothermia (heat escapes through the head, you know) for The Look. As for Dave's wardrobe, well, let's just say the official News10 jacket is not slimming. And we've seen oven mitts smaller than those black gloves he donned. But the red with the gold logo screams "serious newsman."

We turn now to Fox40's Kye Martin:


Oh my, Kye, that's such a Hillary Clintonian black hair band. Bravo! We usually like The North Face as a choice of outer garment, but the white stripes going every which way makes the whole ensemble look too, too busy. Kudos for the green fleece underlayer, though. Matches nicely. We didn't know Fox40 paid so well that you could afford such nice duds.

Up next, Channel 13's Rafer Weigel:


Work it, Rafer. Work it! Just adore the beanie pushed back a smidgen to accentuate your blonde locks. Nice accessorizing, having your notes strategically placed in the front pocket. Tres Anderson Cooper! But those snow pants are a touch too baggy, even for the snowboarder chic look.

And finally, here's Channel 3's Brian Hickey:


What a train wreck. Where to start? How about the over-reliance on KCRA branding? It's there on his breast pocket, across his forehead, the microphone he's holding, the graphics on the screen. I haven't seen this many logos since the last NASCAR race. And about the head gear: One or the other, Brian, choose. Either the hoodie or the beanie. Both is overkill.

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