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January 11, 2008
Few surprises in local radio ratings

Jose Luis Villegas/Sacramento Bee file, June 2002

There were only a few mild surprises in the Arbitron fall ratings for Sacramento radio stations, released this afternoon. Read the raw data for the 12-plus age category here.

(Note: Arbitron does not release specific demographic breakdowns to the media.)

Or, if you just want the executive summary, don't click off. We'll tell you all you need to know:

* And, in other news, the sun rose in the East: News-talk KFBK (1530 AM) once again finished in first place, with a 7.6 rating - down a blip from its 7.8 number in the summer book.

* Are you ready to rawwwwk?: It was a bountiful book for 98 Rock (KRXQ, 98.5 FM), led by morning team Rob, Arnie and Dawn (pictured). It jumped from ninth place in the summer ratings period to second place in the fall, with a 5.0 rating.

* "Right" talk makes a big jump: KSTE (650 AM), the conservative chat station, went from 11th to 4th this time around. It'll be interesting to see where it lands in the next ratings book (due May 6), after the ousting of local talker Phil Cowan.

* And now for the bad news: Soft-rock Mix 96 (KYMX 96.1 FM) fell from third to ninth, and country radio giant KNCI (105.1 FM) dropped from eighth to 10th.

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