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January 5, 2008
Local TV news weather coverage: A coda

Well, the wall-to-wall weather coverage by local TV news weather is behind us, at least until the next storm.

Two comments, one from me and one from an astute 21Q reader:

From me: Given the massive power outages, I'm wondering just how many viewers actually saw the coverage and how that might affect what the TV folks care about most - ratings. For instance, we in Davis had been without power from 9 a.m. Friday until about an hour ago (5:30 p.m. Saturday).

With no cable and no Internet access, my family learned more about the conditions from two "old media" standbys - newspapers and the radio (thanks to battteries).

From reader Tracy Ralls of Roseville: "Why can't local TV news cover the state Legislature and budget process with the same aggressiveness it applies to weather coverage?"

Excellent question, Tracy. Maybe if the state Legislature could hold press briefings on the windswept Yolo Causeway, it might draw more TV coverage.

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