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February 26, 2008
Channel 3 hires new traffic reporter

UPDATE (Feb. 28, 6:30 p.m.): Channel 3 news director Anzio Williams checks in and gives a fuller explanation about Adrienne Bankert's status. Bankert's traffic career may be over, but she will soon be seen as a regular general assignment reporter and a fill-in anchor.

Inquiring readers want to know...

Where's Adrienne Bankert?

The Channel 3 traffic diva hasn't been on the morning traffic beat for the past two days, sending several readers (hmm...curiously, all male) into an e-mail tizzy.

Here's the deal, according to Channel 3 news director Anzio Williams:

The station has expanded its traffic team, adding Kristin Marshall (the reporter viewers saw Monday and today in the morning). "Adrienne is training her right now," Williams says.

I asked Williams if, as long rumored, the station is grooming Bankert for an anchor or reporter spot. He says it's not in KCRA's immediate plans.

Background on Marshall: She has worked as a traffic reporter at stations in Philadelphia and Baltimore. While in Philly, she finished second in's "Sexiest Female in Philadelphia TV" competition.

Tsk, tsk. We in Sacramento are much too cultivated to objectify our female TV news personalities. Right?

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