Things to do in Sacramento and Beyond

The Bee's guide to events, activities, arts and entertainment


February 3, 2008
Super Bowl ads: Second quarter

4:03: Go Daddy is telling us to go to its Web site to see Danica Patrick unzipped. Don't bother. It's a stupid play on words about a female body part. Just go away, Daddy.

And take Derek Jeter's Gatorade ad with you.

Dell's "Red" laptop didn't do much for me.

4:09: FedEx: Bravo! One of the best so far. Cars.com's "stone circle death match" macho ad fell flat.

Who woulda thought Tide would have a good ad: Talking stain. Way to go, guys

4:14: What is this strange fascination people have with the Budweiser Clydesdales? The "Hank" commercial, a "Rocky ripoff with a Dalmation in the roll of the corner man, was cliched.

4:19: As a vertically challenged person myself, I was deeply offended by the Garmin GPS ad in which Napoleon has a driving complex and his underlings give him a tiny horse. Seriously, it was a winner.

Toyota and badgers? Not so much.

4:25: Careerbuilder surprised me with ... an effective ad! The downtrodden employee's heart literally comes out of her chest and goes up to the boorish boss and quits. The only thing better: Had the heart b-slapped the boss.

Lizard's dancing to "Thriller" with Naomi Campbell? Whatev. (I did like the lizard with a grill, though.)

4:30: Sisyphus rolling a rock uphill? Hey, that's me doing a live blog -- I'm bushed. Anyway, that was for a GMC Yukon ad. Snore.

Bud Light's latest entry: Carlos Mencia teaches nerdy foreigners to score chicks. Best line: "You have the thighs of a sherpa." Ha!

4:39: The Planter's peanuts unibrow spot was mezmerizing. Is the unibrowed redhead attracting men because of her hirsuite brow? Nah, it's because the peanuts ... smell? Yuk.

Loved the Justin Timberlake Pepsi ad, hawking his MP3's. We'll stay away from the subtle sexual references of Justin getting sucked out of a restaurant by teen girls sucking on Pepsis through straws. There was something satisfying in seeing Justin getting hit in the crotch at a mailbox -- twice. Great to see a star willing to poke fun at himself. A real star, not Kevin Federline (remember last year?)

Doritos mousetrap? Really bad.

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