Things to do in Sacramento and Beyond

The Bee's guide to events, activities, arts and entertainment

February 3, 2008
Super Bowl ads: Second quarter

4:03: Go Daddy is telling us to go to its Web site to see Danica Patrick unzipped. Don't bother. It's a stupid play on words about a female body part. Just go away, Daddy.

And take Derek Jeter's Gatorade ad with you.

Dell's "Red" laptop didn't do much for me.

4:09: FedEx: Bravo! One of the best so far.'s "stone circle death match" macho ad fell flat.

Who woulda thought Tide would have a good ad: Talking stain. Way to go, guys

4:14: What is this strange fascination people have with the Budweiser Clydesdales? The "Hank" commercial, a "Rocky ripoff with a Dalmation in the roll of the corner man, was cliched.

4:19: As a vertically challenged person myself, I was deeply offended by the Garmin GPS ad in which Napoleon has a driving complex and his underlings give him a tiny horse. Seriously, it was a winner.

Toyota and badgers? Not so much.

4:25: Careerbuilder surprised me with ... an effective ad! The downtrodden employee's heart literally comes out of her chest and goes up to the boorish boss and quits. The only thing better: Had the heart b-slapped the boss.

Lizard's dancing to "Thriller" with Naomi Campbell? Whatev. (I did like the lizard with a grill, though.)

4:30: Sisyphus rolling a rock uphill? Hey, that's me doing a live blog -- I'm bushed. Anyway, that was for a GMC Yukon ad. Snore.

Bud Light's latest entry: Carlos Mencia teaches nerdy foreigners to score chicks. Best line: "You have the thighs of a sherpa." Ha!

4:39: The Planter's peanuts unibrow spot was mezmerizing. Is the unibrowed redhead attracting men because of her hirsuite brow? Nah, it's because the peanuts ... smell? Yuk.

Loved the Justin Timberlake Pepsi ad, hawking his MP3's. We'll stay away from the subtle sexual references of Justin getting sucked out of a restaurant by teen girls sucking on Pepsis through straws. There was something satisfying in seeing Justin getting hit in the crotch at a mailbox -- twice. Great to see a star willing to poke fun at himself. A real star, not Kevin Federline (remember last year?)

Doritos mousetrap? Really bad.

About Comments

Reader comments on are the opinions of the writer, not The Sacramento Bee. If you see an objectionable comment, click the "report abuse" button below it. We will delete comments containing inappropriate links, obscenities, hate speech, and personal attacks. Flagrant or repeat violators will be banned. See more about comments here.

What You Should Know About Comments on is happy to provide a forum for reader interaction, discussion, feedback and reaction to our stories. However, we reserve the right to delete inappropriate comments or ban users who can't play nice. (See our full terms of service here.)

Here are some rules of the road:

• Keep your comments civil. Don't insult one another or the subjects of our articles. If you think a comment violates our guidelines click the "report abuse" button to notify the moderators. Responding to the comment will only encourage bad behavior.

• Don't use profanities, vulgarities or hate speech. This is a general interest news site. Sometimes, there are children present. Don't say anything in a way you wouldn't want your own child to hear.

• Do not attack other users; focus your comments on issues, not individuals.

• Stay on topic. Only post comments relevant to the article at hand. If you want to discuss an issue with a specific user, click on his profile name and send him a direct message.

• Do not copy and paste outside material into the comment box.

• Don't repeat the same comment over and over. We heard you the first time.

• Do not use the commenting system for advertising. That's spam and it isn't allowed.

• Don't use all capital letters. That's akin to yelling and not appreciated by the audience.

You should also know that The Sacramento Bee does not screen comments before they are posted. You are more likely to see inappropriate comments before our staff does, so we ask that you click the "report abuse" button to submit those comments for moderator review. You also may notify us via email at Note the headline on which the comment is made and tell us the profile name of the user who made the comment. Remember, comment moderation is subjective. You may find some material objectionable that we won't and vice versa.

If you submit a comment, the user name of your account will appear along with it. Users cannot remove their own comments once they have submitted them, but you may ask our staff to retract one of your comments by sending an email to Again, make sure you note the headline on which the comment is made and tell us your profile name.

hide comments

On October 14, The Sacramento Bee will temporarily remove commenting from While we design the upgrade, we encourage you to tell us what you like and don't like about commenting on and other websites. We've heard from hundreds of you already and we're listening. Please continue to add your thoughts and questions here. We also encourage you to write Letters to the Editor on this and other topics.


October 2013

Sun Mon Tue Wed Thu Fri Sat
    1 2 3 4 5
6 7 8 9 10 11 12
13 14 15 16 17 18 19
20 21 22 23 24 25 26
27 28 29 30 31    

Monthly Archives