Might Sacramento soon be without a "progressive" talk radio station?
That's what syndicated radio host Peter B. Collins (pictured) has said on the air and on his Web site. Collins, whose show airs on KSAC (1240 AM) from 3 to 6 p.m., wrote, in part, that "the station just notified me and other program producers that it will change format in May if business does not improve."
Today, Paula Nelson, owner and general manager of KSAC, acknowledges that she's "had some offers from other formats."
But, she quickly adds, "I'd like to support Democratic and progressive radio in Sacramento. But, hey, if the progressive people can't come through for us and give us more advertising through our door, we're going to have to make a change."
A quick check of KSAC's Web site speaks to the uncertainty of the station. A graphic reads: "This site under construction."
"We're just trying to be honest and light a fire under our listeners," Nelson says.
In the most recent Arbitron ratings period, KSAC finished 21st out of 32 stations, with a 1.4 rating. That is, however, a significant improvement over its 0.4 rating from last year's numbers.
Late last year, KSAC dropped its only local talk show host, Christine Craft, a move widely seen as done for cost-cutting reasons.