Out of the ashes of Prosper magazine, Sacramento-based business and lifestyle monthly that ceased publication in November, comes a blog aggregator with a local focus.
The new RiverWrap.com blog feed, which went live last week, currently features feeds from dozens of Sacramento-based blogs as well as other blogs that write about the RIver City.
"That's what's really unique about this blog aggregator - we're bringing in blogs from around the world, not just Sacramento," says Zach Melchiori, a web analyst for the midtown-based Prosper Media company that produces the site.
"We'd much rather have someone blogging in Cleveland about Sacramento than someone in Sacramento blogging about their cat," Melchiori said.
What that means is a focus that is squarely Sacramento-centric, focusing on the region's culture, food, politics, media, entertainment, etc.
Some of the usual Sactown suspects are already finding a presence on the site, including Heckasac, The Sac Rag, Sac Foodies and yes, even 21Q.
In addition to the standard blog feed - updated entries from the local blogosphere, RiverWrap features recent headlines (including, yes, from stories in The Bee) and a Top 10 Blog Posts chart highlighting entries with the most hits.
There's also a Flickr feed - any photos submitted to the popular photo-sharing site and tagged "Sacramento" will show up here.
In the future, Melchiori says, look for more site interactivity including the addition of user comments.
"We really want to drive more dialogue," Melchiori says.
In the meantime, RiverWrap fills a nice niche; the site is hardly exhaustive in its representation of Sacramento bloggers but it's nice to look at, easy to use and, at the very least, neatly echoes the voices of Sacramento.
And I'm not just saying that because a post I wrote just made the Top 10 chart. Honest.