That's the message the California Department of Transportation is driving hard this summer to teenage drivers.
For the rest of this month, the gear is "slow mo!"
Which brings us to Slow Mo Films, an interactive networking community that Caltrans launched in May to help promote safe driving.
Its audience? Teens and young adults.
For three more weeks (until July 31), this target group is encouraged to turn themselves into amateur filmmakers for a contest sponsored by Clear Channel Media.
Here's how it works: Submit a 15-second, slow-motion video highlighting why "slower is better." You know, something that's interesting and informative - and artsy. Videos can be watched and uploaded the rest of this month. So far, entries have come from all over, including film schools, theaters and film festivals.
Hey, you won't win an Academy Award, but there will be some level of notoriety and prizes for the best entries.
Voting will last the month of August, and there will be a list of Top 10 best "Slow Mo" films.
Campaign and contest details can be found by clicking here or call (916) 239-4602. Visitors to the Web site also can cast votes for their favorite video.