The Crocker Art Museum is gearing up for the Aug. 16 unveiling of its highly anticipated "American Pop" exhibit. But there's no better venue than Second Saturday to spike interest in the upcoming exhibit, which will feature art from Andy Warhol and others of the so-called Pop Era.
So, this Saturday from 5 to 11 p.m. the Crocker is sending a team of Segway scooters through the streets of downtown/midtown. The goal? To encourage art-loving urbanites to put the exhibit on their electronic calendars!
The Segway team will maneuver through the Second Saturday throng, handing out dollar-off Crocker admission coupons. The barflys, coffee drinkers and restaurant patrons will likely be sporting promotional pint glasses, coffee sleeves and coasters with replicas of the famous Warhol-esque soup can.
It's a smart way to introduce a new, younger audience to the Crocker.
"Midtown businesses have shown great support for the Crocker by allowing us to promote all around the Grid with our Warhol pint glasses, banners and other items," says Lial A. Jones, museum director, in an e-mail.
The museum acknowledges the Segway approach is an outside-the-box idea but, with its expansion set to be completed in 2010, it's vital the museum retain and grow its membership.
So, this is a perfect "segway" to the upcoming exhibit.