Lost Zombies, an online social network about zombies, took a pair of prestigious awards, including People's Choice, at the recent South By Southwest (SXSW) festival.
Among Lost Zombies' creators is Ryan Leach, a 2004 marketing graduate of CSU Sacramento.
LostZombies.com is not only a network for people who love to debate and share the concept of horrifying brain-eating revivified creatures. It is also an example of crowdsourcing in which, like Wikipedia, the content is created by many, many people.
Lost Zombies' users contributed hours of zombie video footage which Leach and his partners aim to shape into a full-length "mockumentary" on zombie takeover. Unlike many crowdsourcing projects, the partners have aims to redistribute profits to contributors.
Although the SXSW awards do not guarantee anything, the attention they generate - Lost Zombies have already done interviews with national publications - may allow the partners to turn a sideline into a business.
Leach pointed out that Twitter only took off after it garnered awards at SXSW. "It's more about the press you can get for the award," he said.
For more, see LostZombies.com.