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May 6, 2009
Mira Loma student's film takes a "ninja" approach to advertising

In today's "i-Generation" of marketing, some of the most effective advertisements are produced not by fancy agencies and giant corporations, but by creative consumers themselves.

Brian Hong, a student at Mira Loma High School, is one of them. The young filmmaker is competing in Current TV's VCAM (Viewer Created Ad Message) program, a recurring contest that speaks directly to the growing trend in independently produced ad messages by giving individuals an opportunity to create commercials for some of the world's biggest brands.

Hong's 49-second commercial is entitled "Nissan Ninja Cube," and it features a deft and determined ninja who, somewhat ironically, "stumbles" into Nissan's new media-rich automobile, the Cube Mobile Device. Users submitted their ad messages to Current TV's website, and internet users can view the videos online, choosing their favorites by voting them "up" or "down."

In the Nissan Cube category (the brands AXE and Almay are also up for user-generated ad makeovers), Hong's video is currently ranked 11th out of 127 entries.

The winners of the VCAM competition will be announced on Friday, May 17 on the Current TV website. In addition to a $2,500 prize, the winners will earn a commercial spot on Current TV, plus the possibility of having their ad aired by the sponsor.

Check out "Nissan Ninja Cube" right here.

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