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March 15, 2012
'Addiction Incorporated' film focuses on tobacco whistleblower

Cigarettes are bad for you. That's been an incontrovertible truth for about 50 years now. The only thing that can still surprise is the level of alleged duplicity in the tobacco industry.

The documentary "Addiction Incorporated," opening Friday at the Crest Theatre, focuses on tobacco-company scientist turned whistleblower Victor DeNoble, who speaks of one-time efforts to develop a cigarette that would decrease the risk of heart failure but stay just as addictive, nicotine-wise.

DeNoble is a familiar face in the Sacramento region. He has spoken to thousands of school children here about the dangers of smoking. He is in the midst of a monthlong visit to Sacramento sponsored by the Health Education Council and Kaiser Permanente.

Charles Evans Jr.'s documentary follows DeNoble's anti-smoking crusade and tells the broader story of efforts to bring alleged tobacco company malfeasance to light.

Producer Charmaine Parcero will attend the 8 p.m. Friday showing at the Crest (1013 K St., Sacramento), and engage in a Q&A session with audience members.

For information on the film, see the movie's website or the Crest's site.

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