Last week, the "Hunger Games" Thursday midnight screenings bolstered the movie's box office take by nearly $20 million.
But it's not just tentpole films trying getting a jump on weekend box office with midnight screenings. Tonight, the 3-D epic "Wrath of the Titans" and the Snow White family comedy "Mirror Mirror" will debut just after midnight at several local multiplexes (Century Stadium, Greenback and Folsom among them).
Tonight's midnight openings sort of make sense. Fans of computer effects-heavy stories of mythical monsters also are fans of staying up late. And the witching hour seems appropriate for a film in which Julia Roberts plays a queen and black-magic practitioner who, if not a witch, is something very close to it.
Plus, Cinderella has stolen the midnight spotlight from Snow White for too long.
For theaters showing "Wrath" and "Mirror Mirror" at midnight (on far fewer screens than "Hunger Games" last week), see the movie guide on page D6 of today's Bee or visit Fandango.com. Also, look for my story in Sunday's a&e section on the enduring appeal of fairy tales as sources for movies and television shows.