Here are 10 spots that sponsors hope will make you skip a break to the bathroom or the fridge during the big game. Most here are full commercials; a couple are small clips.
1. Samsung Mobile's 2-minute ad in the fourth quarter called "The Big Pitch" stars "Knocked Up" actors Paul Rudd and Seth Rogen and was directed by Jon Favreau ("Iron Man"). The company has not released details about the ad's plot other than to say that it shows Rogen and Rudd on a "quest to become the next big thing." A teaser ad shows Rogen and Rudd trying to talk about a Super Bowl ad without saying the words "Super Bowl."
2. Best Buy's 30-second ad in the first quarter stars Amy Poehler, star of NBC's "Parks and Rec," asking a Best Buy employee "lots of questions." This is only a sneak peek unfortunately.