Video Break

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January 31, 2013
2013: Top 10 Super Bowl commercials to watch

Here are 10 spots that sponsors hope will make you skip a break to the bathroom or the fridge during the big game. Most here are full commercials; a couple are small clips.

1. Samsung Mobile's 2-minute ad in the fourth quarter called "The Big Pitch" stars "Knocked Up" actors Paul Rudd and Seth Rogen and was directed by Jon Favreau ("Iron Man"). The company has not released details about the ad's plot other than to say that it shows Rogen and Rudd on a "quest to become the next big thing." A teaser ad shows Rogen and Rudd trying to talk about a Super Bowl ad without saying the words "Super Bowl."

2. Best Buy's 30-second ad in the first quarter stars Amy Poehler, star of NBC's "Parks and Rec," asking a Best Buy employee "lots of questions." This is only a sneak peek unfortunately.

3. Kraft enlists Tracy Morgan from NBC's "30 Rock" to introduce its new Mio Fit water enhancing drops in a 30-second ad during the third quarter. Sorry, this is just a teaser.

4. Hyundai Motor Group's Kia invents a fanciful way that babies are made, blasting in from a baby planet in its "Space babies" ad for the 2014 Sorento crossover.

5. This ad is part of Volkswagen's new "Get in. Get happy" campaign. It's already got some attention for alleged racism. New York Times columnist Charles Blow says it's "like blackface with voices."

6. First-time advertiser Axe's 30-second ad in the third quarter of the game shows a woman in the ocean getting rescued by a sexy lifeguard, but going for an astronaut instead. It promotes Axe's new cologne "Apollo" and its contest to send someone on the first suborbital space tour in 2014.

7. Audi's 60-second ad in the first quarter, with an ending voted on by viewers, shows a boy gaining confidence from driving his father's Audi to the prom, kissing the prom queen and getting decked by the prom king.

8. PepsiCo's Frito-Lay's Doritos "Crash the Super Bowl" ads are back for the seventh straight year. Two 30-second commercials made by consumers will make it on the air. Fans voted for one winner and Doritos chose the other. Here are the finalists.


9. Mercedes Benz employs Kate Upton, who burst onto the scene in last year's Sports Illustrated Swimsuit Edition, to sell its product. This time, the girl is not actually involved in the car wash as is often the case. But make no mistake - the ad uses sex appeal to grab our attention.


10. The Milk Processor Education Program, known as MilkPep and popular for its "Got Milk?" print ads, is featuring actor and professional wrestler Dwayne "The Rock" Johnson in a 30-second ad in the second quarter that is directed by Peter Berg ("Friday Night Lights.")

And here's a bonus preview of one that's sure to create buzz - Bar Refaeli lip-locks with a nerd for Godaddy.com

Editor's note: The Associated Press contributed to this post.

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About Video Break

David Caraccio is a Sacramento native and online news editor with over 23 years of journalism experience. A graduate of San Diego State University, he enjoys finding and viewing videos worth watching. Email: dcaraccio@sacbee.com. On Twitter: @DavidCaraccio. Phone: (916) 321-1125.

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