The Drug Policy Action Committee backing California's Proposition 19 is spending some of the $1 million it just got from George Soros to target legal pot supporters who are devotees of comedians John Stewart and Stephen Colbert.
The political action committee, backed by the Drug Policy Alliance, began purchasing spots Thursday on Comedy Central's The Daily Show with John Stewart and The Colbert Report. And Proposition 19 proponents are also seeking to capitalize on Stewart's "Rally to Restore Sanity" in Washington D.C. on Saturday.
Ethan Nadelmann, executive director of Drug Policy Action, said supporters of legalized pot "will march in business suits, not Birkenstocks," to the event on the Washington Mall "to reinforce the message that there is no archetypal marijuana legalization supporter."
An announcement for the group's piggy-back "Rally to Restore Drug Policy Sanity" gathering called for legal weed backers to "wear nice clothes, suits, ties, etc., to maximize impact."
The Stewart-Colbert commercial comes as Public Safety First, the No on 19 campaign, is running a California radio ad that warns of stoned school bus drivers, the potential loss of billions in federal funding and "a jumbled legal nightmare" for the Golden State if it legalizes pot for recreational use.
The pro-legalization commercial running on Comedy Central can be seen below: